Entering the second half of 2026, the game logic of the polyester industry chain is undergoing a fundamental shift. The 'geopolitical premium' of crude oil is rapidly fading. The reopening of the Strait of Hormuz has quickly reversed the energy cost surge caused by tensions in the Middle East. Morgan Stanley has once again lowered its oil price forecast, stating that market focus has returned to global oversupply, with average Brent crude prices expected at $75 per barrel in Q3 and Q4. This means the 'ceiling' for polyester filament yarn costs has clearly lowered, making it impossible for polyester plants to drive product price increases through raw material surges as they did earlier this year.
Promotion Fatigue: Downstream Mills Turn Ultra-Rational
On June 29, polyester plants launched another massive promotion, but the market response was extremely cold. The sales-to-output ratio hovered around 70% that day, and quickly dropped to near 30% the following day. Compared to previous promotions—which, though often 'one-day wonders', at least easily exceeded 100%—even this brief 'carnival' has disappeared. The procurement strategy of downstream weaving mills has turned to extreme rationality: no orders, no production; raw material purchases are only for small replenishment at low prices, with no intention of large-scale stocking. Behind this 'promotion fatigue' is the reality of severely squeezed profits over the past two years, drastically reducing companies' maneuvering room. Fabric price elasticity is extremely poor, and the breakeven point for inventory fabrics and new greige fabrics is still fiercely contested.
The 'Double Kill' of High Inventories and Weak Demand
Polyester plants are caught in a dilemma. On one hand, their own raw material inventory costs are high, limiting room for concessions; on the other hand, finished product inventories are rapidly accumulating. Industry data shows that POY, FDY, and DTY inventories are at 30 days, 35.7 days, and 41.8 days respectively, and are still climbing. If downstream demand remains unresponsive, polyester filament yarn prices face two possibilities: continued gradual decline, or a larger, more concentrated sell-off. The demand side is equally unoptimistic. Heavy rainfall has been frequent in China this summer, delaying the arrival of high temperatures and postponing demand for summer sun-protective clothing, which was initially expected to be a strong driver. The entire textile market is waiting for a 'catalyst'—a hit product like the 'New Chinese Style' fabric from last year's Spring Festival—but for now, short-term momentum remains insufficient.
Potential Elasticity in a Low-Inventory Environment
However, the other side of the coin may be worth noting. Due to cautious stocking across the supply chain since the start of the year and relatively limited capacity utilization in H1, current inventory levels across various links are at historical lows compared to the past two years. This means that once market demand shows a substantive recovery—whether from the seasonal 'Golden September and Silver October' pull or the explosion of a new fabric category—a supply-demand mismatch could occur within a short period. When that happens, fabric price elasticity is likely to recover, potentially leading to a phased price increase. This 'low inventory + low operating rate' scenario lays the groundwork for H2 market dynamics, but the prerequisite is a clear signal from the demand side.
