The Honghe knitwear industry in Jiaxing, Zhejiang, with an annual trade volume exceeding 20 billion yuan, is attempting to resolve the dual challenges of export bottlenecks and low-price competition through a new service system. On August 28, at the launch of the 2026 Honghe Knitwear Season, the Integrated Domestic-Foreign Trade Service Center was officially inaugurated, consolidating scattered customs clearance, logistics, product selection, and brand incubation functions into a 4,000-square-meter space—a first among national knitwear industry clusters. For buyers, this means that the previously fragmented cross-border procurement process could be streamlined into a single visit for product selection and one-stop service coordination.
Background
Honghe's transformation pressure is not unique. Domestic textile wholesale markets generally face the challenge of evolving from single trading venues to full-chain service complexes, and Honghe's chosen path is integrating domestic and foreign trade. The service center relies on the Maoshanpai cross-border e-commerce platform, which has organized over 200 local enterprises to explore markets in more than ten countries over the past two years, attracting nearly a thousand overseas buyers to Honghe. The newly launched physical center is located on the third floor of the Zhongchuang Market, divided into four functional sections. The trade section features a 1,200-square-meter product selection center, with zones dedicated to markets such as Japan/Korea, the Middle East, South America, and Russia/Europe/Central Asia, directly addressing overseas buyers' need for precise product sourcing.
Notably, Honghe's locational advantages are being unleashed. Jiaxing Nanhu Airport's international cargo routes are now operational, and the airport city construction is accelerating, offering shorter logistics times and lower transportation costs for knitwear exports. Industry analysts point out that the combination of airport economy and textile industry belts is reshaping the traditional reliance on coastal ports, potentially making Honghe a new export node for knitwear in the Yangtze River Delta.
Industrial Impact
The ripple effects of the service center's launch on the upstream and downstream supply chain are noteworthy. For local factories, the third-party quality inspection and AR digital empowerment tools introduced in the service section imply that OEM enterprises can leapfrog from simple processing to higher value-added segments. For brands and buyers, the establishment of an intellectual property and brand guidance station, along with an overseas IP risk early-warning mechanism, reduces legal risks in OEM exports and provides institutional safeguards for long-term cooperation.
A deeper transformation lies in the shift of industrial operating logic. As industry experts note, professional markets are transitioning from a "produce-whatever-circulates-whatever-consumes" model to one where consumption guides upstream production. Honghe's tiered incubation system—offering policy guidance to individual workshops, digital transformation support to small and micro enterprises, and global expansion guidance to larger enterprises—embodies this logic. This means that future orders in Honghe will be increasingly driven by actual demand in overseas markets rather than factory capacity inertia.
For national textile wholesale markets, the Honghe model's lesson is that domestic-foreign trade integration is not a simple overlay of exports and domestic sales but requires reconfiguring the service chain. Opening the entire chain from customs clearance, logistics to overseas warehousing, and building digital marketing and flexible small-batch rapid-response capabilities are key to escaping low-price homogeneous competition. The Honghe Knitwear Chamber of Commerce's strategy of "consolidating domestic trade for quality, expanding foreign trade for growth" essentially provides an actionable checklist for other industrial clusters.