When a curtain fabric trade show breaks free from a single venue, embedding exhibition booths directly into a professional market while connecting to a convention center, a new trade ecology is taking shape in Keqiao.
Dual-Venue Model: A New Trade Logic Breaking Boundaries
The 2026 Keqiao China Textile City Beilian Market Curtain Fabric Autumn Exhibition is scheduled for August 12-14, debuting a dual-venue model with Hall A on the fourth floor of Beilian Market and Hall B at Shaoxing International Convention Center. This arrangement is not merely about expanding space but about implementing the concept of 'market as exhibition ground.' As the largest specialized curtain fabric trading market in China, Beilian Market has long been a first-tier player. Its fourth floor is being renovated into a professional brand exhibition and trade zone, with upgraded facilities for display, warehousing, and live streaming.
This means the exhibition is no longer a short-term traffic grab but a deep integration of daily market operations and event cycles. Wang Baitong, General Manager of Zhejiang China Textile City Group, noted that the exhibition will occupy approximately 7,000 square meters of display space, leveraging over 200,000 vertical invitation resources and 1.3 million precise touchpoints to build an efficient bridge between supply and demand. For buyers, the dual-venue model offers the concentrated display effect of a brand exhibition while allowing direct access to market merchants' physical showrooms, potentially improving decision-making efficiency.
From Sitting Merchants to Exhibitors: Dual-Track Model Driving Upgrades
The 'year-round exhibition + periodic trade show' dual-track model implemented by Beilian Market is reshaping the transaction format of the curtain fabric industry. Under the traditional storefront model, merchants passively wait for customers, leaving limited room for brand premium. With the fourth-floor brand zone operating year-round and the autumn exhibition providing periodic traffic peaks, merchants gain sustained exposure and regular traffic surges.
Zhao Junhui, President of the China Textile City Curtain Fabric Association, pointed out that the concurrent scheduling of the Beilian Market exhibition and the Keqiao Curtain Fabric Exhibition forms a 'market + exhibition' dual-drive model, a milestone for industry standardization, branding, and clustering. On-site, Beilian Market and the association signed a strategic cooperation agreement, upgrading resource integration from a single event to long-term collaboration, covering joint recruitment and full-domain promotion. For factories and foreign trade companies, this model reduces exhibition costs while providing a year-round display window, helping stabilize client relationships and order conversion.
Brand Clustering: Signings Reflect Industry Confidence
During exhibition preparations, representatives from four settled brand enterprises—Huaxin Home Textiles, Milan Decorative Materials, Orange Impression, and Royal Landscape—shared their operational experiences and exhibition plans. Meanwhile, six brand enterprises, including Huaxin Home Textiles, Orange Impression, Royal Landscape, Bujiangnan Workshop, ETUB, and Suofangshi, signed on-site to settle in the fourth-floor brand zone. These brands range from Keqiao locals to industry leaders from other provinces, reflecting Beilian Market's appeal to quality brands.
Mao Fangli, head of Bujiangnan Workshop, noted that the fourth-floor brand upgrade aligns perfectly with her company's 'small yet beautiful' New Chinese style, with the showroom expanding from one to two rooms and adding a reception area and bar to create a more brand-fitting negotiation environment for the August exhibition. Hong Jingjing, head of first-time exhibitor Suofangshi, revealed plans to launch a series of new New Chinese embroidery products, leveraging the exhibition to boost brand recognition. Pan Jianhua, Chairman of Zhejiang China Textile City Group, emphasized that the core goal of hosting the curtain exhibition at Beilian is to drive the industry's transformation from 'fabric wholesale' to 'finished product branding,' a key measure in the textile city's capacity expansion and quality improvement.