A curtain exhibition scheduled for August 2026 is rewriting the underlying logic of Keqiao's textile industry. The fourth floor of the Beilian Market will no longer be just a trading floor—it will serve as Hall A of the exhibition, while the Shaoxing International Convention Center becomes Hall B. Under this dual-venue model, 7,000 square meters of display space will host precise matchmaking supported by over 200,000 vertical invitations. This is not a simple expansion of exhibition space; it marks the formal implementation of a 'market-as-showroom' model, signaling a shift from traditional storefront operations to a branded, year-round trade fair system.
Dual-Venue Model: Breaking Boundaries, Reshaping Trade Ecology
Scheduled for August 12-14, the exhibition will feature Hall A on the fourth floor of the Beilian Market and Hall B at the Shaoxing International Convention Center. This 'market + venue' dual layout aims to deeply integrate year-round trade with periodic exhibitions. As the largest professional curtain fabric market in China, Beilian Market's fourth floor has been renovated to include display, storage, and live-streaming functions, creating a physical foundation for a 'never-ending curtain boutique exhibition.' During the exhibition, Hall B handles large crowds and brand launches, while Hall A maintains daily transactions and in-depth negotiations, forming a traffic loop. For buyers, this means no more shuttling between exhibition halls and markets—sampling, price comparison, and order placement can all be completed in one location, significantly improving transaction efficiency.
From an industry cluster perspective, Keqiao's move directly addresses a pain point: traditional curtain exhibitions are often detached from markets, with traffic dissipating quickly after the event. The dual-venue model converts exhibition traffic into daily market footfall through a 'year-round trade + periodic exhibition' mechanism, while channeling market resources back to the exhibition, creating a sustainable supply-demand ecosystem. Wang Baitong, General Manager of Zhejiang China Textile City Group, stated that the goal is to upgrade Beilian Market from a 'regional market' to a national center for sourcing, channels, trends, and branding—a redefinition of Keqiao's industrial position.
Brand Agglomeration: From Wholesale Logic to Brand Logic
At the exhibition press conference, six companies—Huaxin Home Textiles, Orange Impression, Royal Lijing, Bujiangnan Workshop, ETUB, and Suofangshi—signed on-site agreements to establish presence in the fourth-floor brand exhibition area of Beilian Market. These include both long-standing Keqiao enterprises and newcomers from other provinces. Mao Fangli, head of Bujiangnan Workshop, noted that their store has expanded from one to two rooms, adding a reception area and bar to create a more brand-aligned negotiation environment for the August exhibition. Hong Jingjing, brand manager of Suofangshi, revealed plans to launch a series of new Chinese-style embroidery products to boost brand recognition through the exhibition.
These signings signal a key shift: Keqiao's curtain industry is moving away from the single label of 'fabric wholesale' toward 'finished-product branding.' Pan Jianhua, Chairman of China Textile City Group, emphasized that as consumption upgrades, the market demands integrated design and branded services. The exhibition's placement in Beilian Market aims to drive the entire industry's transformation from fabric wholesale to finished-product branding. This aligns with industry trends—downstream buyers now require complete solutions including design, finished products, and installation, rather than just fabric procurement. Brands that complete this transition first will capture premium pricing in the next competitive cycle.
Industry Synergy: Deep Binding of Associations and Markets
At the event, Beilian Market signed a strategic cooperation agreement with the China Textile City Curtain Fabric Association, elevating the 'market + exhibition' integration from a one-time activity to long-term collaboration. Under the agreement, both parties will integrate the association's industry resources, the market's offline channels, and the exhibition's traffic advantages for resource sharing, joint recruitment, and full-domain promotion. Cao Tianlong, President of the Lin'an Chamber of Commerce at China Textile City, pledged full support in new product development, copyright protection, and traffic aggregation. This multi-party synergy is building a new ecosystem for Keqiao's curtain industry—branded, quality-driven, and standardized.
For buyers, the association's deep involvement means stronger quality assurance and copyright protection. Zhao Junhui, President of the China Textile City Curtain Fabric Association, highlighted that the collaboration creates a unique 'market + exhibition' dual-drive development model for Keqiao, marking a milestone for industrial standardization, branding, and clustering. From a broader perspective, if this model succeeds, it could serve as a replicable template for other textile specialized markets in China.