Keqiao's curtain industry is undergoing a deep transformation from a 'sit-and-wait' business model to an integrated exhibition-trade ecosystem. From August 12 to 14, 2026, the Northlink Market Curtain & Fabric (Autumn) Exhibition will debut a dual-venue model: Hall A at the 4th floor of Northlink Market and Hall B at the Shaoxing International Convention Center. This layout signals that the curtain fair is no longer a standalone short-term event but a permanent engine deeply embedded in the market's daily operations.
Dual-Venue Model: From Physical Space to Business Logic Restructuring
Traditional fairs are often held in convention centers, isolated from the market, leaving exhibitors without a traffic channel after the event. This autumn's fair embeds Hall A directly into the 4th floor of Northlink Market, which is being renovated into a professional brand curtain exhibition-trade zone equipped with display, warehousing, and live-streaming facilities. Hall B handles large-scale traffic import and industry forums. This 'market + exhibition' physical linkage transforms the fair from a 'one-time event' into a year-round traffic amplifier. As the largest professional curtain fabric market in China, Northlink's 4th floor will achieve a 'never-ending' showcase, with the fair serving as a concentrated tipping point twice a year.
From an industrial perspective, this means Keqiao is striving to upgrade from a 'regional market' to a national sourcing center, channel center, and trend center. Wang Baitong, General Manager of Zhejiang China Textile City Group, noted that the fair will leverage over 200,000 vertical invitation resources and 1.3 million targeted impressions to build an efficient bridge for supply and demand. For buyers, this reduces sourcing costs: they can compare new products during the fair and continue engaging with brands through the permanent exhibition zone in non-fair periods.
Brand Agglomeration and Original Design: From 'Fabric Wholesale' to 'Finished Product Branding'
Keqiao's curtain industry has long been dominated by fabric wholesale, but end-consumer demand is pushing the supply chain toward finished product branding and integrated design. A key signal of this shift is that brands such as Huaxin Home Textiles, Milan Decorative Materials, Orange Impression, Royal View, Bu Jiangnan Workshop, ETUB, and Suofangshi have signed up to enter the 4th-floor brand zone. Some are local, others from outside the province. Mao Fangli, head of Bu Jiangnan Workshop, said their store has expanded from one to two rooms, adding a reception area and bar to match the brand tone. Hong Jingjing, head of Suofangshi, revealed plans to launch a series of new Chinese-style embroidery products.
Pan Jianhua, Chairman of China Textile City Group, stated that the core goal of the fair is to push the industry from 'fabric wholesale' to 'finished product branding.' This means Keqiao is using a 'market + industry + exhibition + innovation' combination to cultivate local curtain brands with design capability and brand premium. For foreign trade companies, this signals that Keqiao's curtain supply chain is moving from OEM to ODM and even OBM, offering buyers more design-complete finished products rather than just fabrics.
Long-Term Collaboration: Chamber of Commerce and Association Synergy
Another pillar of the fair's success is deep participation from business associations. Cao Tianlong, President of the Lin'an Chamber of Commerce at China Textile City, pledged full support, offering new products and protecting original designs. Zhao Junhui, President of the China Textile City Curtain and Fabric Association, noted that the Northlink fair will run concurrently with the Keqiao Curtain Fair, creating a 'market + exhibition' dual-drive model. On-site, Northlink Market and the association signed a strategic cooperation agreement to integrate industry resources, offline channels, and fair traffic for long-term synergy.
This mechanism solves the pain point of traditional fairs: 'set up a stage, perform, and then disband.' Through the association's resource injection, the fair can continuously attract new brands, designs, and buyers. In turn, the market's physical space provides association members with a long-term showcase and trading window. For small and medium-sized curtain enterprises, this lowers the entry barrier—they can enter the brand zone through the association group without bearing independent booth costs at the convention center.