Dalang, a knitting powerhouse producing 900 million sweaters annually and accounting for one-fifth of global sweater output, is turning intangible cultural heritage into a core driver of industrial upgrading. On June 24, the 10th Textile Intangible Cultural Heritage Conference, the 23rd China (Dalang) Knitting Products Trade Fair, and the 95th International Wool Textile Conference launched simultaneously. The 'three-in-one' effect goes beyond exhibition scale, pointing to a new path of 'culture + industry' mutual empowerment.

Background: The Industrial Logic of the Three-in-One Event

With a GDP of 47.37 billion yuan, Dalang's knitting industry is its economic backbone. In the past, Dalang relied on capacity and exports; now, facing global consumption upgrades and industrial transfer pressures, pure manufacturing advantages are weakening. The deep meaning of this 'three-in-one' event is: use the cultural depth of the intangible cultural heritage conference to lift product premiums, use the trade fair's network to expand markets, and use the international wool conference's global perspective to align standards. Simultaneous launch signals Dalang's shift from 'manufacturing base' to 'cultural brand highland.'

Industry Impact: The Practical Path of Cultural Empowerment

Multiple key signings have pushed the integration of intangible cultural heritage and knitting industry into practical stages. Among them, the 'Textile Intangible Cultural Heritage Standards and Certification Cooperation' signing is critical—standardization is the passport for heritage products to enter the market. With industry norms, buyers and consumers will have clearer quality perception of 'heritage + knitting' products. Three other agreements focus on industrial innovation: local enterprises such as Impression Grassland, Xinhongfeng, and Tongfa signed innovation development strategies with designers and heritage inheritors, extracting Lingnan Qilin patterns and other heritage elements, turning them into mass-producible fashion designs. This means heritage is no longer just museum exhibits, but 'wearable cultural assets' directly entering workshops and supply chains.

Notably, signings also cover quality service system co-building, brand supply-demand service cooperation, and investment attraction agreements. These moves show Dalang is systematically filling brand and channel gaps. For buyers, future sweater sourcing from Dalang may no longer be just 'cost-effective basics,' but differentiated products with cultural stories and certification labels.

Practical Advice

For Buyers - Focus on heritage-certified knitting product lines, which typically have higher premium space and consumer stories, suitable for mid-to-high-end markets and gift channels. - Prioritize enterprises involved in innovation strategic cooperation (e.g., Impression Grassland, Tongfa), which have mature supply chains for mass-producing heritage elements, reducing customization costs. - Use the 'Knitting Trade Fair' platform to build long-term cooperation; Dalang is shifting from single OEM to 'design + manufacturing + culture' integrated services, optimizing procurement mix.

For Foreign Trade Enterprises - Use heritage elements as differentiated selling points for export products, especially for European, American, Japanese, and Korean markets; cultural added value is an effective tool to break out of low-price competition. - Monitor global standard updates conveyed by the International Wool Conference, adjusting raw materials and processes to meet international environmental and sustainability requirements. - Leverage the opportunity of Dalang's local quality service system upgrade, requiring suppliers to provide third-party certifications (e.g., heritage standard certification) to enhance compliance and trustworthiness of export products.

资料来源:中国纺织报查看原始资料
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