One out of every five sweaters in the world comes from Dalang, Dongguan—a knitwear cluster producing 900 million pieces annually—and it is now trying to add a new layer of premium to its industrial landscape through intangible cultural heritage (ICH).

Event Background

On June 24, the 10th Textile Intangible Cultural Heritage Conference kicked off in Dalang, Dongguan, simultaneously with the 23rd China (Dalang) Knitwear Products Trade Fair and the 95th International Wool Conference. This triple-event synergy created an overlay effect of 'professional exhibition + cultural event + tourism experience.' Dalang town boasts a GDP of 47.37 billion yuan and produces 900 million sweaters per year, making it a critical node in the global knitwear supply chain.

The ICH conference was co-hosted by the China National Textile and Apparel Council and the Dalang Town People's Government, under the theme 'ICH Symbiosis, Weaving the Future.' Delegates from regulatory bodies, industry associations, ICH practitioners, textile and apparel companies, and research institutions gathered to explore new pathways for integrating textile ICH with the knitwear industry.

Industry Impact

For Dalang, relying solely on volume growth has hit a ceiling. Infusing ICH culture into knitwear products means a value chain climb from 'OEM manufacturing' to 'brand creation.' At the opening ceremony, multiple heavyweight agreements were signed across five dimensions: ICH standard co-building, industrial innovation integration, quality system upgrade, brand supply-demand collaboration, and carrier investment attraction.

Of particular significance was the signing of the 'Textile ICH Standards and Certification Cooperation.' This marks the first time that the preservation and inheritance of textile ICH will have unified industry standards, providing a 'passport' for ICH products to enter the market and the world. Additionally, the 'Strategic Cooperation on Textile ICH and Knitwear Product Innovation Development' brought together industry associations, town government, local enterprises, designers, and ICH inheritors to explore a paradigm of 'ICH + Knitwear.'

What does this mean for buyers? In the future, knitwear products with ICH certification labels will have traceability and cultural endorsement, potentially commanding a significant premium over ordinary products. For factories, incorporating ICH elements (such as Lingnan Qilin patterns or plant dyeing techniques) directly enhances product design and added value, helping to break free from homogeneous competition.

The concurrent 'ICH Symbiosis, Weaving the Future' fashion show vividly demonstrated this integration. The show was divided into three chapters—'Qilin Rising,' 'Qilin Journey,' and 'Qilin Glory'—presented by leading local enterprises such as Impression Prairie, Tongfa, Xinhongfeng, and Lanmei, in collaboration with China's top ten fashion designer Wang Dong. The core design symbol was extracted from Dalang's local ICH element—the Qilin pattern, provided by artisan Wan Gongxue, a winner of the Shanhua Award. From creative extraction and original design refinement to industrial precision manufacturing, the entire process adhered to the concept of 'Designed in Dalang, Made in Dalang, Presented in Dalang.'

Practical Recommendations

For Buyers - Prioritize products certified under the 'Textile ICH Standards,' as they offer clear cultural added value and can serve as a differentiator in sourcing. - Establish partnerships with local enterprises participating in the 'Strategic Cooperation on Textile ICH and Knitwear Product Innovation Development' (e.g., Impression Prairie, Tongfa, Xinhongfeng, Lanmei), which have a first-mover advantage in ICH integration. - Specify in orders the use of local ICH elements (e.g., Qilin patterns, plant dyeing techniques) to enhance the storytelling and premium appeal of end products.

For Foreign Trade Companies - Leverage the global perspective of the International Wool Conference to market ICH-certified products as cultural selling points for European and American markets, meeting overseas demand for sustainable and handcrafted goods. - Utilize the Dalang 'Knitwear Trade Fair' platform to include ICH-integrated products in export catalogs, targeting high-end markets with the concept of 'cultural assets.' - Monitor the 'Dalang Knitwear—Brand Supply-Demand Service Cooperation' agreement to access brand matching resources, lowering the market entry barrier for culturally enriched products abroad.

资料来源:中国纺织报查看原始资料
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