On July 1, 2026, the Consinee Group Party branch organized a screening of the revolutionary film 'Four Crossings' and a thematic party lesson to commemorate the 105th anniversary of the founding of the Communist Party of China. The core of this themed activity is to transform the Long March spirit—especially the fearlessness, loyalty, and strategic innovation displayed during the Four Crossings of the Chishui River—into internal motivation for corporate development.
At a time when the textile industry faces raw material price fluctuations and increasing international trade barriers, how can companies maintain strategic focus and achieve breakthroughs? Consinee's practice offers a noteworthy sample: uniting people through party-building activities and deeply integrating red culture with corporate culture.
Background
Consinee Group, headquartered in Ningbo, is a leading textile enterprise specializing in high-end yarns and fabrics. The event was organized by the group's Party committee, with Secretary Yin Xiaofeng conveying Chairman Xue Jingli's holiday greetings and emphasizing the need to 'carry forward the red lineage, focus on work, work hard, and innovate.'
Notably, Consinee's Party branch was awarded the 'Advanced Grassroots Party Organization of Jiangbei District' in the 'Two Excellences and One First' selection in Ningbo, and Secretary Yin Xiaofeng was named 'Outstanding Party Worker of Ningbo City.' This recognition reflects the superior Party organization's approval of Consinee's party-building efforts and signals the company's use of party-building as a core tool for high-quality development.
The event also included a 'political birthday' segment, distributing birthday cards to members whose Party membership began in July, enhancing organizational belonging. Such ceremonial touches are rare in manufacturing enterprises, but Consinee institutionalizes them, suggesting an attempt to bridge the emotional gap common in traditional manufacturing.
Industry Impact
From an industry perspective, Consinee's party-building activities are not isolated. More textile enterprises are integrating party-building with management, especially in coastal industrial belts. The logic is clear: textiles are labor-intensive with high turnover and low team stability. Party-building activities, through collective learning and honor incentives, effectively boost employee loyalty.
More importantly, the Four Crossings spirit emphasizes 'strategic innovation,' which aligns with the current challenges faced by textile enterprises. The global textile supply chain is restructuring, with Southeast Asian capacity rising. Chinese textile enterprises must shift from pure price competition to technological innovation and brand premium. Consinee transforms the 'fearlessness' of the Long March spirit into determination for R&D investment and 'loyalty' into commitment to customer promises. This conversion capability could be key to differentiating competition.
For buyers, a company that prioritizes party-building often means a more stable supply chain, as such activities are usually accompanied by strict quality management systems and employee training mechanisms, reducing risks of delays and quality fluctuations. Consinee's case shows that party-building is not formalism but a tool for enhancing management efficiency.
Practical Advice
For Buyers - When selecting suppliers, consider their party-building activity frequency and outcomes as supplementary indicators of stability and management level. - Collaborating with companies that emphasize party-building often yields more transparent production processes and more reliable delivery guarantees, especially in foreign trade orders. - Proactively explore integrating red culture into supply chain management with suppliers, such as joint employee training or quality improvement initiatives.
For Textile Enterprises - Link party-building activities with production assessments, e.g., setting up 'Party Member Pioneer Posts' to let members lead by example on the production line. - Adopt Consinee's 'political birthday' system to use ceremony to enhance employee belonging and reduce turnover. - Utilize the 'innovative struggle' concept from red education to establish special R&D funds, encouraging technical teams to break through key process bottlenecks.
The technological barriers in the textile industry are rising, and the era of pure scale expansion is over. Consinee's approach of uniting teams and improving management efficiency through party-building offers a replicable path for peers. But the key lies in truly understanding the essence of the red spirit, not treating it as decoration.