In mid-July, while the heat outside Haining is scorching, the atmosphere inside the Haining Convention and Exhibition Center is even hotter. The 33rd Haining Leather Fashion Fair opened with 26,000 square meters of exhibition space, 14 fashion shows, over 100 brands, and thousands of new products. This is not just a trade show—after 33 years, this specialized market has evolved from a trading platform into an industry bellwether.
Trend Landing: Four Key Words and Supply Chain Reconfiguration
The fair's trend day unveiled the 2026/27 autumn/winter fur and leather fashion trends, focusing on four directions: high-end mink, sustainable leather, youthful fur, and tech-enhanced down. These are not abstract concepts but concrete products from brands like Longfeng Golemeishi, Snow Leopard, and Ousidina. For example, Snow Leopard collaborated with Lingjue and Zhongke Technology to showcase 45 outfits with antibacterial and virus-killing coatings. Down brands demonstrated standardized high-fill-power down products.
For buyers, the message is clear: the era of relying on a single category is over. The fair introduced a premium down area, featuring brands like Benyuan Chenwu and Leya, presenting lightweight, trendy down jackets targeting younger consumers. The addition of emerging original brands like Onde Flottante and Dongxi signals a shift from established-brand dominance to a diverse ecosystem.
Platform Upgrade: From Regional Show to National Fashion Week
A milestone: the 2026 Haining Fashion Week has been upgraded to "China International Fashion Week · Haining," authorized by the Ministry of Commerce and hosted by the China Fashion Association. This marks Haining's entry into the core narrative of China's fashion industry, no longer just the "Fur Capital."
The 14 shows included local brands exploring fur aesthetics, Shenzhen's COCOBELLA presenting full-category collections, Korean designer brands, and works from design schools. For participating brands, the national platform enhances brand premium and channel leverage.
Dual Circulation: Overseas Orders and Supply Chain Going Global
This year's fair saw a record number of international buyers—over 100 from Russia, Brazil, South Korea, Central Asia, and North America. The Haining Fashion Industry Selection Center, located on the second floor of Building G, is now operational, offering over 1,000 autumn/winter styles for one-stop ordering. The "Chao Lai · First Pick International Order Fair" used an immersive selection plus closed ordering model.
Haining's "1513 strategy" is taking shape: one hub port center in China, five overseas display centers, and overseas warehouses in countries with populations over 100 million. The Xinjiang Haining Leather City project targets Central Asia, while the Beijing-Tianjin-Hebei Haining Leather City covers the northern premium fur market. The Chao Lai Cross-Border Trade Center has launched, applying the "1039" market procurement trade model to lower barriers for SMEs.
Digital Intelligence: AI Tools from Concept to Practice
The "Pi Cheng AI" booth showcased four implemented tools: AI virtual try-on for selection efficiency, AI-assisted design for faster iteration, AI marketing systems to reduce operational costs, and AI security for market management. For small and medium businesses, these tools mean shorter design cycles, lower inventory risk, and reduced customer acquisition costs. The fair is no longer just about displaying products, but about showing how to produce them.