In mid-July, the Haining Convention and Exhibition Center hosted 26,000 square meters of exhibition space, 14 fashion shows, and over 100 brands. This was no ordinary industry gathering. When the 33rd China Leather Capital·Haining Fur Fashion Fair met the summer heatwave, the structural changes within the industry were more noteworthy than the weather.
Blurring Category Boundaries: Fur Is No Longer the Sole Focus
The biggest highlight of this year's fair is the quiet restructuring of product categories. The 12,000-square-meter fashion exhibition area was divided into four zones: extreme brands, emerging original design, high-end goose down, and outdoor fashion. The high-end goose down zone debuted as an independent section. This signals that Haining, an industrial cluster built on leather, is actively breaking the stereotype that "fur equals autumn-winter." The inclusion of down, outdoor, and tech fabrics alongside fur reflects end-consumer demand for lightweight, multifunctional, and sustainable products, forcing supply chain reorganization.
From the four key words released on trend day—high-end mink, sustainable leather fabrics, youthful fur, and tech down—it's clear that traditional fur companies are pivoting to "full-category autumn-winter fashion." The "Time Fold" collection by LONGFORD and designer Chen Yu, blending Spanish leather craftsmanship with Inner Mongolian grassland culture, essentially uses design power to break the monotony of raw materials. Meanwhile, Xuebao's collaboration with Lingjue and Zhongke Tech to launch antibacterial and antiviral down jackets directly targets the premium segment of functional apparel.
For buyers, this means the autumn-winter sourcing logic needs updating: instead of focusing solely on whether the raw material is fur or down, evaluate brands on their comprehensive capabilities in fabric technology, original design, and supply chain responsiveness. Brands in the high-end goose down zone, like Benyuan Chenwu and Leya, focus on lightweight, trendy down jackets, precisely targeting young consumers' pain point of "non-bulky warmth."
National Platform Landing: The "Upgrading" Moment for Regional Industrial Clusters
In 2026, the Haining Fashion Week was officially upgraded to "China Fashion Week·Haining." This is not a simple name change but a deep integration of a national-level platform approved by the Ministry of Commerce and hosted by the China Fashion Designers Association with a county-level industrial cluster. The 14 shows featured local brands like Aokun and Shiti, Shenzhen-based COCOBELLA, Korean designer brands, and emerging works from schools like Nanhu College. This "local + external + academic" combination essentially injects design vitality and international perspective into Haining's manufacturing capacity.
For factories and foreign trade companies, this upgrade means Haining is no longer just a "manufacturing base" but is becoming a "design export hub" for autumn-winter fashion. The endorsement of a national platform helps Haining companies negotiate better terms with international buyers. Meanwhile, the joint show by five brands from the Haining Designers Association hints at an emerging design collaboration ecosystem within the industry, offering opportunities for small and medium factories to source design outsourcing or co-develop new products.
Integrated Domestic and Foreign Trade: Supply Chain Restructuring from "Passive" to "Active"
This year's fair set a record for international buyers, with over 100 buyers from Russia, Brazil, South Korea, Central Asia, and North America. The Haining Fashion Industry Sourcing Center on the second floor of Haining Leather City Building G has been operational. The "Chaolai·First Pick International Autumn-Winter Fashion Order Fair" curated over 1,000 autumn-winter styles for overseas buyers, using an "immersive experience + closed-door selection" private ordering model. This model directly shortens the design-to-order cycle, offering buyers higher sourcing efficiency and lower trial costs.
More critically, the "1513 Strategy" is taking shape: building one China port hub center, five overseas showrooms, and overseas warehouses in countries with populations over 100 million. Haining has established the Chaolai Cross-Border Trade Center, deepening the application of the "1039" market procurement trade model. For small and medium foreign trade companies, this means they can now go global collectively through the platform, reducing logistics and channel costs. Additionally, the Xinjiang Haining Leather City and Beijing-Tianjin-Hebei Haining Leather City projects are building a domestic gradient market network—"westward to Central Asia, northward to Beijing-Tianjin-Hebei."