In 2026, Haining's fashion industry accelerated its global outreach, from a debut in Russia in February to the London fabric fair in July. Behind this pace lies the '1513' strategy: one central hub in Urumqi, five overseas display centers in Russia, UAE, South Korea, Egypt, and Brazil, and overseas warehouses in countries with populations over 100 million. This marks a fundamental shift from 'sitting merchant' to 'traveling merchant'.
Pacing and Strategic Anchors
Haining's expansion followed a clear timeline. In February, the first group trip to Russia's ready-to-wear exhibition generated on-site orders for fur and down jackets. March saw the signing of Xinjiang Haining Leather City and participation in Hong Kong's fur fair. April brought a memorandum with Azerbaijan's Gulf Group. May saw the launch of the Brazil São Paulo center and warehouse, plus a Pyongyang exhibition. June added South Korea and Egypt warehouses, and July concluded in London. This layered network replaces single-market dependency with a hub-and-warehouse system.
The Xinjiang hub is pivotal. Located in Urumqi, a gateway to eight countries, the project opening in September will directly serve Central Asia, cutting logistics time to 3-5 days for nearby markets. For fabric and garment buyers, this means faster turnaround and lower costs compared to traditional coastal routes.
Service-Oriented Transformation: From Landlord to Service Provider
While expanding outward, Haining Leather City is also redefining its internal role. In April 2026, it unveiled a plan for four integrated complexes: foreign trade services, tourism and entertainment, full-category apparel, and a vertical supply chain. The essence is moving beyond rent collection to value-added services—such as the 'Chaolai' platform offering one-stop customs clearance and settlement. This lowers barriers for small factories, enabling them to compete internationally with near-zero entry costs.
Ripple Effects Across the Supply Chain
For upstream suppliers, Haining's network means more stable orders, especially for fur and wool blends. Downstream buyers benefit from the 'Buying + Fashion Show' package, which streamlines selection and ordering. Importantly, Haining exports not just products but its design and manufacturing brand—for example, joint shows with Korean designers enhance fashion premium. For exporters, this model offers higher margins than pure OEM.