A village of just over 700 households produces more than 80% of China's fabric products by market share, with e-commerce and livestreaming sales exceeding 700 million yuan in 2025 alone. This is the achievement of Xiaobu village in Shenze County, Shijiazhuang. The 9th Xiaobu Fabric Exhibition, which opened on July 26, once again highlights the concentration and iteration speed of this county-level industrial cluster.
Industrial Concentration: From 'One Village, One Product' to National Pricing Power
Xiaobu's 430+ registered fabric enterprises involve two-thirds of the village's households. This density means the village has mastered the entire closed loop from design to manufacturing to distribution for fabric categories. It supplies fabric merchants in Yiwu market, essentially acting as the production base for many Yiwu-based manufacturers. Xiaobu was previously recognized as a national-level 'One Village, One Product' demonstration village, signaling its evolution from scattered processing to cluster-based collaboration.
For buyers, this concentration translates into procurement efficiency. The 40,000-square-meter Hongbai Home Textiles Market hosts 170 factory-direct stores, eliminating cross-regional price comparisons and factory audits. With over 80% national market share, price fluctuations in Xiaobu directly impact retail markets, giving the cluster de facto pricing power in sub-categories.
Brand Transformation: From OEM Labels to Brand Matrix
Thousands of new products debuted at this year's exhibition, with categories expanding from sofa cushions and bedding sets to embroidered fabrics, embroidered yarn, and water-soluble lace. This expansion reflects the industry chain's upward penetration from finished goods to fabric design. Brands like Milai Home, Dongzhisheng, Boyuan Home Textiles, and Yonghe Fabric saw strong store traffic. He Jianqing, chairman of Milai Home, noted that over 100 new cushion styles were launched, with buyers attracted to sub-brands like Jilida, Laiboni, and Landi. This multi-brand strategy marks Xiaobu's shift from low-cost OEM to differentiated branding, allowing factories to command higher margins as buyers prioritize design and reliability over price.
Channel Evolution: How Livestreaming Reshapes Industrial Logic
Xiaobu's 2025 livestream-driven sales of 700 million yuan signal a shift in inventory management and product development. Traditional wholesale required factories to produce against orders, with inventory risk on distributors. Livestreaming demands quick turnaround, small batches, and high-frequency restocking. The exhibition attracted buyers from Liaoning, Tianjin, Henan, Shandong, Shanxi, and Jiangsu-Zhejiang regions, confirming Xiaobu's reach has expanded from Hebei to national markets. The presence of Jiangsu-Zhejiang buyers validates the 'South Yiwu, North Xiaobu' dynamic, where the northern cluster is evolving from a processing workshop to an independent supply chain node. Government officials from Hebei province and Shijiazhuang city visited the exhibition, signaling support for Xiaobu to deepen domestic markets and explore overseas opportunities.