When outdoor sports shift from niche to mainstream, fabric suppliers often react earlier and more sharply than garment makers. In the outdoor functional fabric zone at Dongsheng Road market, China Textile City, merchants are no longer competing on price alone; they are betting on proprietary formulas and rapid response. Yuxiang Yifeng & Lussen, a company rooted in China Textile City for seven to eight years, officially entered this zone this year, backed by an integrated fabric-to-garment supply chain and a marketing logic being rewritten by digital tools.
Background
Yuxiang Yifeng is headquartered in Fujian and has operated in China Textile City for seven to eight years, previously in the east district. This year it moved to the outdoor functional fabric zone at Dongsheng Road market, focusing on differentiated functional knitted fabrics. The company owns complete weaving and dyeing hardware, with self-owned factories for both fabric and garment segments, forming a vertical supply system. This asset-heavy model is uncommon in the market, implying stronger control over inventory and production scheduling, and greater ability to handle customized brand orders.
Product department head Xie Tingfeng explained that the initial business was fabric R&D and production, later extending downstream to develop a garment line and launch its own sports brand, Lussen. Currently, domestic and foreign trade run in parallel, with exports covering Southeast Asia, Europe, and the Americas; overseas markets mainly receive basic quick-dry garments. Multi-business lines bring common inventory management challenges, but the flexibility of self-owned factories and the ability to handle both large and small orders help balance demand and inventory pressure.
Industry Impact
Product strength remains the core competitiveness. The new nylon-spandex fabric launched this year by Yuxiang Yifeng & Lussen uses high-elasticity technology, feels soft and cotton-like but contains no cotton, suitable for T-shirts and yoga wear, and is a unique customized product on the market. Another nylon-spandex fabric, co-developed with a Korean golf brand, features a distinctive texture and excellent moisture-wicking performance. A Sorona fabric is supplied to leading domestic outdoor brands for polo shirts and cycling wear. The value of these exclusive fabrics lies in scarcity, implying stronger pricing power and customer loyalty.
Notably, digital tools are transforming marketing. The AI Bu mini-program can generate a breathability feature video from a simple photo of a fabric in minutes, with scene templates. Xie Tingfeng believes this greatly reduces promotion costs. The AI Bu experience center also offers fabric-to-video generation, intelligent fabric search, and virtual sample garments, giving physical fabrics a more intuitive online presence. For SMEs, this effectively fills the digital marketing gap at low cost.
Supply-demand matchmaking events organized by China Textile City also play a role, allowing companies to directly face brands and buyers. This combination of offline matchmaking and online tools is changing traditional wholesale market customer acquisition—from waiting for visitors to proactive display and precise connection.