A photo of a piece of fabric, and a few minutes later a short video demonstrating its moisture-wicking function is generated—this is not a concept demo but a daily scene in the outdoor functional fabric zone of East Sheng Road Market, China Textile City. While many fabric merchants struggle with inventory and customer acquisition, Yuxiang Yifeng & Lusen, rooted here for seven or eight years, has compressed R&D, production, and marketing cycles to days by combining an integrated fabric-apparel supply chain with AI Bu digital tools.
Background
East Sheng Road Market in China Textile City officially established an outdoor functional fabric zone this year, and Yuxiang Yifeng & Lusen, as one of the first tenants, moved from its long-time base in the East Zone to this new section. Headquartered in Fujian, the company has been in the market for seven or eight years, expanding from fabric production to its own sportswear brand 'Lusen', building a vertical supply chain covering knitting, dyeing, and garment manufacturing. This physical foundation gives it full control from fiber to finished apparel in the functional knit segment.
Notably, the company does not simply add production capacity. Its fabric R&D follows a targeted development approach: a nylon-spandex fabric with a strong cotton feel but no cotton content, designed for t-shirts and yoga wear, using high-elasticity technology, is an exclusive customized product; another nylon-spandex fabric co-developed with a Korean golf brand enters the golf sportswear market with unique texture and moisture-wicking performance; and a Sorona fabric is supplied to a leading domestic outdoor series for polo shirts and cycling wear. These three flagship fabrics target yoga, golf, and light outdoor scenarios respectively, reflecting a 'scenario-driven development' product strategy.
Industry Impact
Digital tools are reshaping the marketing logic of functional fabric merchants. The AI Bu mini-program allows merchants to photograph fabric directly, automatically match functional scenario templates, and quickly generate visual promotional videos, eliminating complex editing. For companies like Yuxiang Yifeng & Lusen with multiple exclusive fabrics, this means product selling points can be instantly converted into customer-perceivable content, significantly reducing promotion costs. The AI Bu experience hall also integrates intelligent fabric search and virtual sample garments, allowing buyers to preliminarily assess fabric texture and fit online, shortening the traditional 'sample mailing—waiting—sampling' decision chain.
From a supply chain perspective, the flexibility brought by the integrated fabric-apparel model is becoming key to managing inventory pressure. The company's own factories support both large and small orders, with regular inventory shipping in 7 days, sampling cycles of 7-10 days, and a sample-to-bulk conversion rate as high as 80%. This rapid response capability, paired with a one-on-one business team, enables it to handle both basic quick-dry garments for overseas brands and customized needs of domestic small and medium clients. With exports covering Southeast Asia and Europe, and domestic sales leveraging textile city matchmaking events to face brands directly, the dual-channel structure reduces the risk of single-market fluctuations.
For enterprises, the combination of digital tools and vertical supply chain means a shift from 'selling fabric' to 'selling solutions'. When a piece of fabric can instantly generate a functional demo video, and sampling cycles are compressed to 10 days, buyers no longer consider only unit price but also product development speed and supply chain certainty. This capability aligns perfectly with the current demand for differentiated and customized functional fabrics as light outdoor consumption continues to surge.