With capacity utilization above the national industrial average, domestic sales rising in both volume and price, but exports to the US shrinking notably—the first half of 2026 paints a picture of 'repair with divergence' for the textile industry. Data from the mid-year meeting of the China National Textile and Apparel Council (CNTAC) reveals an industry adapting to global supply chain restructuring and domestic policy shifts. In the second half, enterprises must contend with three variables: weakening momentum, tightening rules, and rising costs.

Fundamentals: Domestic support, export pressure

Production grew moderately in H1, yet capacity utilization remained above the national industrial average, indicating no systemic oversupply. Domestic sales achieved both volume and price growth, with consumption patterns rotating and new business models integrating effectively—providing a solid support base. Export fundamentals remained stable, but the marked decline in US market share is not a short-term fluctuation but a continuation of trade pattern reshaping. Geopolitical conflicts have pushed up energy prices and increased global supply chain pressure, directly raising procurement and logistics costs, squeezing profits.

Policy shift: From subsidies to rules

Policy is undergoing deep change. Industry policies are shifting from selective to universal and market-oriented, with special subsidies reduced and market guidance emphasized. Direct textile-related content in the 15th Five-Year Plan is limited, but green and digital transformation still offer entry points. Notably, the EU's full-value-chain regulation is turning from soft constraints into hard barriers, with digital product passports, carbon footprints, and restricted substance lists becoming 'entry tickets' to the market. This means compliance costs for exporters will become mandatory, and the 'three accounts'—fiber composition and recycled ratio, structured testing, restricted substances—will become basic skills.

Technology variables: Cross-border integration

The textile industry is breaking traditional boundaries, integrating with biology, AI, and aerospace engineering. Four directions—future textile materials, intelligent manufacturing, information and health, energy and space—will determine whether the industry can secure a position in new quality productivity competition. For example, if intelligent biomimetic fibers, nanofibers, and high-performance artificial spider silk achieve industrialization, they will reshape the high-end fabric supply landscape. For buyers, this means a supplier's technical reserve and R&D capability will outweigh mere price.

Intangible heritage and ESG: Soft power becomes hard constraint

The industrialization of textile intangible cultural heritage offers a differentiation path. With 237 national-level and 1,242 provincial-level heritage techniques, and three weaving projects on the UNESCO list, challenges remain: aging inheritors, products divorced from modern aesthetics, and weak small workshops. The industry is leveraging digitalization, modern design, and brand collaborations to turn heritage into scalable, commercial products. Meanwhile, ESG governance is shifting from a bonus to a prerequisite. While the US federal level is absent, California regulations progress, and ASEAN countries are following. In the next five years, competition logic will shift from price to circularity and data authenticity. Enterprises must prepare in standards, tools, and data.

Practical recommendations

For buyers - Incorporate suppliers' carbon footprint data and compliance capabilities into evaluation, prioritizing factories with digital product passport systems - Monitor consumption rotation signals, balance functionality and cost-effectiveness, avoid inventory buildup - Leverage digital tools to enhance supply chain transparency, hedging delivery uncertainties from geopolitical conflicts

For foreign trade enterprises - Establish the 'three accounts' for EU full-value-chain regulation, complete restricted substance and carbon footprint data compilation early - Diversify export markets, reduce US dependence, and monitor green rule developments in ASEAN markets - Seize policy windows, actively voice industry demands, and seek support in energy efficiency standards and digital transformation initiatives

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