Nearly 30,000 visitors on the opening day, a 50% jump from the previous edition—this figure gives the Keqiao Curtain Fabric Exhibition unusual weight for the autumn 2026 season. While the industry often complains about shrinking foot traffic in physical channels, this source-market-rooted event is bucking the trend. The message for buyers and manufacturers is clear: the next round of competition in soft furnishings will be defined not by price alone, but by original design and digital responsiveness.
Event Background
On August 12, the 2026 (Autumn) Global Home Textiles Eco-Fashion Show and the 18th Keqiao China Textile City Curtain Fabric Exhibition opened simultaneously at the Beilian Market and the Shaoxing International Convention Center. Covering 250,000 square meters and featuring over 2,000 source enterprises, the event introduced a dual-venue model—the fourth floor of Beilian Market was integrated into the exhibition area, breaking the boundary between short-term trade shows and year-round business.
Top officials from the China National Textile and Apparel Council and the China Home Textile Association attended the opening, joined by local government departments. This high-level presence underscores the strategic importance of the fair to the Keqiao industrial cluster. For buyers, it means stronger industry endorsement and higher certainty in direct sourcing.
Industry Impact
Original design emerged as the sharpest competitive dimension. Local manufacturers like Orange Impression, with 17 years in soft furnishings, showcased integrated R&D, production, and branding capabilities, featuring chenille, high-precision, and eco-friendly curtain fabrics in styles ranging from minimalist to neo-Chinese. Fabo Home, a first-time exhibitor, presented three product lines—from mid-to-high-end minimalist with vintage patterns to cost-effective ready-made curtains—aiming to attract B-end dealers with full-category original design.
This combination of design and source manufacturing is reshaping Keqiao's traditional image as a low-cost trading hub. For buyers, the focus is shifting from price comparison to evaluating a factory's ability to innovate—whether it can launch new patterns each season and offer one-stop ready-made solutions. Fabo's ready-made curtain model, where dealers provide window dimensions and receive finished products, is particularly appealing to small and medium soft furnishing stores.
Green and intelligent production are equally unavoidable topics. Biodegradable low-carbon fabrics and high-blackout functional curtains became hot samples among dealers, while intelligent cutting machines, automatic sewing, and digital fabric setting equipment offered visible upgrade paths for small factories. Simultaneously, online cloud exhibitions and live-streaming tours enabled overseas buyers to inquire in real time, and cross-border e-commerce summits and AI application forums signaled that digitalization is moving from slogans to practical tools.