While the national revenue growth for large-scale home textile enterprises was only 0.96%, Haining's home textile industry grew 9.2% in the first half of the year. This contrast made the opening of the 35th Haining Home Textile Fair on August 15 particularly significant. Across 250,000 square meters of exhibition space, over 2,500 source factories gathered, with first-day visitor traffic surging 22.1% year-on-year. Behind these numbers lies a concrete move by Xucun to leap from a "fabric distribution hub" to a "modern composite industrial ecosystem platform"—a proactive breakout by a traditional industrial cluster amid weak demand.
Event Background
Haining's home textile story began with a single thread in Xucun. Over four decades, it has completed a dual transition: from family workshops to the international stage, and from low-end manufacturing to high-end design. Today, Xucun has formed a new industrial pattern of "home textiles in the north, garments in the south, and digital industries in the center," with a national market share of over 35%, ranking first in the country. This year, Haining home textiles were included in the Ministry of Industry and Information Technology's "China Consumer Famous Products" list, and the Home Textile City was designated as a provincial pilot for professional market transformation. These labels signal that Haining is no longer content to be merely the "core production area for global jacquard fabrics"—it aims to become a trend-setting hub.
Industrial Impact
The structural changes at the fair reflect a shift in industrial logic. Among the six major zones, the smart shading and window accessory zone showcased integrated systems such as electric tracks and eco-friendly light-blocking coatings, transforming curtains from "a piece of cloth" into functional aesthetic solutions. The debut 2026/27 Home Textile Color Trend Zone, themed "The Fabric Spectrum of Nature and Art," outlined four directions: healing, minimalist, dramatic, and East-West fusion. This sends a clear signal: Haining is moving from being a "trading venue" to a "trend definer," aiming to control the next season's home textile discourse.
Design initiatives are also accelerating. The International Silk Creative R&D Center, unveiled during the fair, aims to explore silk's aesthetic value and empower original fabric design. The "Haining Home Textile Cup" design competition, now in its 24th year, continued with the theme "Weaving the Present, Toward the Future," using dual tracks to nurture young design talent. These efforts, coupled with the Fashion Fabric Innovation Center and Textile Intangible Heritage Creative Center co-built with Zhejiang Sci-Tech University, are further opening the channel from "university labs" to "industrial production lines." For buyers, this means Haining is no longer just a place for low-cost sourcing, but a supplier cluster offering original designs, trend insights, and systematic solutions.
On the foreign trade front, while national home textile exports grew 3.79% in the first half, Haining showed greater resilience, driven by digital transformation and brand building. The fair's 13 themed events covered trend releases, design conversion, and trade negotiations, with initiatives like "Hundred Enterprises Striving" and AI technology adoption pushing companies from order-taking to brand exporting. Notably, exhibitors voted with their actions—renovating booths, doubling spaces, and increasing new product ratios—reflecting trust in the fair's effectiveness and highlighting the advantages of a "home-ground" exhibition in cost control and precise matchmaking.