While the national revenue growth for large-scale home textile enterprises was only 0.96%, Haining's industry achieved 9.2% growth in the first half of the year—a striking contrast that underscores a systemic breakthrough in digitalization, original design, and high-end fabric development. The 35th Haining Home Textile Fair, opened on August 15, showcased 250,000 square meters of exhibition space and over 2,500 source factories, with first-day visitor traffic up 22.1% year-on-year, reflecting strong demand for trend-defining trade shows.
Structural Support Behind Growth
Haining's 9.2% growth is not accidental. At the supply chain level, Xucun, as the global core production area for jacquard fabrics, fully demonstrated its supply chain capabilities in the home textile fabric zone. The smart shading and window accessory zone featured electric tracks, eco-friendly light-blocking coatings, and decorative tie-backs, showing that curtains have evolved from simple fabric to integrated systems combining functionality and aesthetics. This extension from "a piece of fabric" to "whole-home soft furnishing" is key to increasing value-added.
Deeper support comes from policy and platform dual drivers. Haining home textiles were included in the Ministry of Industry and Information Technology's "China Consumer Famous Brands" list, and the Home Textile City was listed as a provincial pilot for professional market transformation and upgrading. These pilot opportunities provide institutional dividends for industrial upgrading. Meanwhile, Zhejiang Sci-Tech University and Haining jointly established platforms like the Fashion Fabric Innovation Center and Textile Intangible Heritage Creative Space, bridging the gap from lab to production line, enabling original designs to quickly become market-competitive products.
Evolution of the Fair: From Trading Place to Trendsetter
The most noteworthy signal of this edition is the subtle shift in positioning. The first-ever 2026/27 (China) Home Textile Color Trend Zone, themed "Natural and Artistic Fabric Spectrum," presented four trend themes—"Earth's Original Rhythm," "Gilded Weave Symphony," "Cross-Domain Art Canvas," and "East-West Harmony"—from healing, minimalist to dramatic, and fusion styles, outlining the direction of next season's home textile colors. This indicates that the Haining fair is no longer content with transactional matchmaking but aims to grasp trend-setting discourse and become a source of industry direction.
Concurrently launched was the country's first sofa fabric exclusive design week, and the unveiling of the International Silk Creative R&D Center further reinforced the "design empowerment" orientation. The silk center will explore silk's aesthetic value and promote the symbiosis of traditional silk culture with modern home textiles, offering new narratives for high-end fabric development. Thirteen themed activities covered trend release, design transformation, trade growth, cultural heritage, and cross-field intelligence, transforming the fair into a comprehensive release platform for industrial service capabilities.
Exhibitor Confidence and Ecosystem Cycle
Exhibitors' willingness to invest is a hard indicator of the fair's effectiveness. This year, many companies renovated booths, doubled spaces, and increased new product rates—such seemingly risky investments reflect the simple logic of "only invest when it works." For example, Hong Kong Bense showcased a "Natural Essence" theme using cotton, linen, silk, wool, bamboo, wood, and reeds, establishing a complete color system from black-white-gray-beige to red-orange-yellow-green-blue-purple, aiming to become the "Pantone of fabrics." The presence of such enterprises shows that Haining is evolving from a manufacturing base to a brand incubator.
From an industrial cluster perspective, Haining's transformation path offers a reference for similar clusters nationwide. Its "one center, four markets" layout, the creation of national-style, digital, and original specialty markets, and the "Hundred Enterprises Race" initiative seizing the AI trend, all attempt to answer how traditional industries can stay vibrant in the new consumption era. For buyers, the Haining fair offers not just sourcing opportunities but also predictive insights for next season's product directions; for foreign trade companies, the fair's trade negotiation sessions and brand internationalization services directly connect to international market demands.