While the national revenue growth for large home textile enterprises stood at just 0.96%, Haining's home textile industry surged 9.2% in the first half of the year—a stark contrast that explains why the 35th Haining Home Textiles Fair drew 22.1% more visitors on opening day. In an industry under pressure, Haining proves that upgrading a traditional cluster requires systematic restructuring, not slogans.
Resilience in the Numbers
Haining's growth is no accident. Public data from the China National Textile and Apparel Council shows that from January to June, revenue of large enterprises in the sector edged up 0.96% year-on-year, while exports grew 3.79%. Haining's industrial growth was nearly ten times the industry average. This means that digital transformation, original design cultivation, and high-end fabric R&D are delivering tangible results. Notably, Haining's home textile products hold a 35% market share, ranking first nationally—a testament to Xucun's supply chain strength as a global jacquard fabric hub.
For buyers, this growth gap sends a clear signal: while the industry faces stock competition, Haining continues to expand. The "north home textiles, south apparel, central digital" industrial pattern and the "one center, four markets" layout are not just concepts—they are operational market infrastructure.
From Trading Floor to Trendsetter
The most significant change at this year's fair is not the 250,000 square meters of exhibition space or the 2,500 source factories, but the shift in function. The debut of the 2026/27 Home Textile Color Trends Zone, themed "The Fabric Spectrum of Nature and Art," introduced four trend themes—from the healing earth tones of "Primordial Earth" to the minimalist aesthetics of "Gilded Weave," from the dramatic brushstrokes of "Cross-Domain Art" to the classic reinterpretation of "East-West Harmony." This marks Haining's evolution from product trading to trendsetting.
Simultaneously, the first sofa fabric design week launched, and the smart shading and window accessory zone upgraded curtains from "just fabric" to integrated functional and aesthetic systems. The intangible cultural heritage zone showcased crossovers from jacquard to silk apparel. These moves extend Haining's fabric narrative into the entire living space and lifestyle. For exhibitors, the fair is no longer a three-day transaction but a release of comprehensive industrial services—13 themed events covering trends, design conversion, trade, and cultural heritage.
Ecosystem Synergy
During the fair, the Haining China Home Textile City International Silk Creative R&D Center was inaugurated, adding to existing platforms like the Fashion Fabric Innovation Center and the Textile Intangible Cultural Heritage Creative Hall. The university-industry collaboration with Zhejiang Sci-Tech University has deepened over years, with the Haining Fashion Industry Science and Technology Innovation R&D Center project signed last year now bridging the gap from lab to production line. This collaborative innovation is a core advantage for Haining.
Haining's inclusion in the MIIT's "China Consumer Famous Products" list and its selection as a provincial professional market transformation pilot provide policy backing. Combined with the "Hundred Enterprises Striving" initiative and AI adoption, these efforts are pushing traditional weaving toward smart manufacturing. For foreign trade companies, Haining's initiatives to showcase enterprises at international fashion weeks and promote brand going global mean this is not just a production base but a springboard for brand incubation.