In the first half of 2026, Hongda Research Institute saw new contract signings surge 148.7% year-on-year, with backlog contracts up 86.4%. This growth far exceeds the single-digit average of the textile machinery industry, signaling a market shift from price sensitivity to technology sensitivity in high-end spunmelt nonwoven equipment.

Industrial Signals Behind the Order Surge

The doubling of orders is not an isolated event. Geographically, overseas projects in Turkey and Poland saw efficient on-site installation and service, the Fujian project passed acceptance, the Zhejiang contract became effective, and new customer intent emerged in Jiangsu. The recognition of technical service capabilities overseas, combined with substantive delivery of domestic projects, indicates that competition in spunmelt equipment has extended from single equipment sales to full lifecycle service capabilities. For buyers, whether a supplier can provide end-to-end support from installation to maintenance is becoming a more critical decision factor than price.

How Technological Breakthroughs Translate into Orders

Hongda's order growth is highly synchronized with its technological progress. The ionic liquid solvent bamboo fiber project, after three years of research, entered the pilot engineering design phase, with construction drawings scheduled for Q3. The independently developed wide-width PE/PP bicomponent spunbond line successfully completed trial production and achieved commercial delivery, with all product performance indicators meeting standards. These milestones are not laboratory achievements but have entered engineering or commercialization stages. For downstream factories, wide-width bicomponent lines mean higher unit output and greater product switching flexibility, directly impacting investment payback periods. Continuous iteration of technology reserves is becoming the core leverage for equipment companies to secure orders.

Management Upgrades and Industry Implications

In H1, Hongda simultaneously implemented SAP and BIP systems, revised 11 institutional rules, and integrated party leadership into corporate governance. While seemingly backend operations, management efficiency improvements directly impact delivery cycles and cost control. In the spunmelt equipment industry, project execution often involves complex cross-regional and cross-border coordination; the implementation of information systems means more precise progress control and resource scheduling. For customers, the supplier's management maturity determines on-time delivery rates and after-sales response speed—this is also an implicit support for order growth.

Transmission Effects on the Spunmelt Nonwoven Industry Chain

Hongda's order surge signals a recovery in equipment investment upstream and opens a window for capacity upgrades downstream. Replacement demand in spunbond, meltblown, and bicomponent segments is shifting from 'replacing old' to 'adding differentiated capacity.' For chemical fiber enterprises in industrial clusters like Keqiao and Shengze, the choice of equipment technology route will directly affect product competitiveness over the next 3-5 years.

Practical Recommendations

For Buyers - When evaluating equipment suppliers, incorporate technical service capabilities (overseas installation, remote maintenance) into core criteria, rather than comparing only bare machine prices. - Focus on actual operational data of differentiated lines (wide-width, bicomponent), and request performance reports from delivered projects. - Track emerging technologies in pilot stages (such as ionic liquid solvent method), but base purchase decisions on commercial delivery cases.

For Foreign Trade Companies - In overseas marketing, emphasize full lifecycle service capabilities, referencing Hongda's project experience in Turkey and Poland. - Use domestic project delivery cases as credibility endorsements to shorten new customers' decision cycles. - Prioritize equipment suppliers with upgraded management systems (e.g., SAP) to reduce coordination risks.

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