When a 200,000-ton fleece production capacity meets consumers' dual demands for simulation and sustainability, the value anchor of fleece fabrics is shifting from 'volume' to 'quality.' From August 25 to 27, 2026, at the Intertextile autumn/winter fabric fair in Shanghai, Lianyungang Yingyou Xinlicheng Textile Technology Co., Ltd. unveiled eight series and over 100 new products. The showcased items, including faux rex rabbit fur and eco-friendly embossed velvet, reveal the next phase of technological competition in the fleece sector.
Event Background The most striking aspect at the booth was not a single hit product but the systematic upgrade behind the product matrix. The rex rabbit fur series uses multi-lobed, multi-groove FDY polyester filaments with high cross-section irregularity, combined with CNC weaving and special finishing, to closely mimic the feel of natural rex fur while solving common issues like shedding and wrinkling. The emergence of such 'ultra-realistic' products signals that synthetic fleece is no longer just a cheap substitute but an upgraded category with independent performance advantages.
Another key technical line is breakthroughs in eco-friendly processes. The embossed ecological velvet series abandons the traditional method of dyeing first and then stripping color, instead using multifunctional eco-friendly resist agents. Combined with the company's proprietary flash dyeing technology, it achieves precise resist dyeing and rapid mass production. This process innovation directly addresses energy consumption and pollution in the dyeing and finishing stage, meaning shorter lead times and more stable environmental compliance for buyers.
From a product structure perspective, the stripe series covers a full range from 2.5cm to 11cm, the upgraded double-sided rabbit fur has a weight range of 250g to 900g, and the extra-wide multi-layer multi-color jacquard velvet targets high-end home soft furnishing. This full coverage in width and thickness indicates that the company is using standardized modules to respond to fragmented demand, reducing downstream customers' selection and sampling costs.
Industry Impact For the fleece fabric industry, positioning with a 200,000-ton capacity is itself a signal. When scale advantage is no longer a moat, companies must maintain premium pricing through differentiated products. By incorporating spandex into the rabbit fur printing series, Yingyou Xinlicheng gives the fabric high elastic recovery, precisely targeting the athleisure and shaping apparel market. Such cross-category blended products are blurring the boundaries between fleece and traditional knitted fabrics.
Worth noting is the display of AI-powered high-low mink plush toys. This may seem off-topic for a fabric company, but it points to the extension of fleece fabrics into non-apparel applications. Smart toys require higher abrasion resistance and consistent tactile quality, and entering this segment indirectly validates the stability of the fabric quality. For foreign trade companies, such cross-industry applications may open new order windows.
Green factory certifications and science and technology progress awards have become hard currency in exhibition negotiations. European and American buyers are increasingly scrutinizing supply chain carbon footprints. Suppliers with water-saving and energy-saving technologies like flash dyeing can gain extra leverage in pricing. Industry public data shows that fleece fabric companies with environmental certifications typically enjoy a 5% to 8% premium on export orders.